Content Development

Stories are powerful learning tools. I help B2B companies, especially small- to medium-sized manufacturers find and share theirs to achieve business objectives. Using strategic public relations and content development, you can be an industry leader, you can reach prospective customers, and you can attract future employees.

Content Samples

Feature Writing

People love to read about other people. We love to see ourselves reflected in a well-told story. Your organization probably has a plethora of stories to be told – employees, customers, patrons, the people you serve. Sharing their stories and what your organization or business means to them brings life to your brand. It makes it real and builds and emotional connection.

People underestimate the value of a good bio. You need to highlight your credentials, but also showcase your personality. Whether your’re trying to gain followers, earn speaking opportunities, or move on to your next career, a good bio can serve you well.

Creating your organization’s digital personality can be a tricky proposition. Does your social media match your brand’s values and personality? Is it resonating with your audience? Are you authentic? I can help you craft a strategy to create engagement with your target audience.

What do your regular communications look ilke? Are you providing the right information to the right audience segment? Are you wondering why you need to segment your audiences? Let’s take a look at your newsletter and make sure it is more than a calendar of events. This is is hard-won time in front of these audiences, make sure you’re delivering the right message.

What I Don’t Do

Knowing what I don’t do will save us both time and effort. I don’t:

  • Do graphic design
  • Shoot, produce, edit video
  • Manage content
  • Develop websites
  • Do SEO/SEM

I can recommend fellow professionals who can do each of these things.

Let’s Talk About Your Story

Need new content to tell your story? Or maybe you just need to freshen what you have. Let’s talk about how we can work together to share your story in new ways.

Dana Engelbert

Purposeful Storytelling

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