Strategic Communications

Public relations, the art of building relationships with key audiences to support your story, will help you gain awareness of your products, support for your issues, or leads for your business. These strategic communications efforts are long-term efforts that leverage and support your marketing efforts, such as SEO and paid advertising.

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Planning your strategic communications is not a quick endeavor. It requires a review of all current assets and resources, understanding the target audiences, creating your target personas, and developing messages to support your mission and business objectives. This process may involve on-site visits.

Facilitated communications planning works for teams and organizations that need to distribute communications responsibilities throughout the organization. Using a structured model, team members are involved in building the plan that they will be responsible for executing. It helps to build buy-in and gives everyone a chance to contribute.

If you need interim communications leadership, I can help. I will keep your communications strategy moving forward, audit resources, assess team strengths, and help your new leader successfully transition into the role.

When facing a reputational challenge, outside perspective can help your leadership navigate the situation. I provide support and coaching for your crisis team.

Are you a new organization leader who needs to polish communications skills? Are you intimidated by a media interview? I can help you develop the skills you need to confidently talk with media.

In the nonprofit world, it is not uncommon for a leader without previous communications experience to lead that function. I can help new communications leaders settle into their role or help current leaders be better communications leaders and conselors.

What I Don’t Do

Knowing the types of work I don’t do will save us both time and effort. I don’t:

  • Do large-scale event planning
  • Lobby
  • Do media outreach outside the U.S.
  • Manage paid influencer programs

I can recommend fellow freelancers who can provide these services.

Let’s Talk About Your Story

Need new content to tell your story? Or maybe you just need to freshen what you have. Let’s talk about how we can work together to share your story in new ways.

Dana Engelbert

Purposeful Storytelling

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